Fluidmaster combines a global reach with European craftsmanship, centuries of expertise, innovation, and dedication to quality. We proudly stand as one of the leading companies in the sanitary industry, bringing innovative water management solutions to users worldwide.

1957 - The Birth of Fluidmaster: One Man’s Vision

Fluidmaster was founded in 1957 when German engineer, inventor, and philanthropist Mr. Schoepe introduced a revolutionary solution for toilet cisterns. Initially passionate about the aviation industry, he soon realized he could make a significant impact in the sanitary field with his ideas.

With a meticulously designed fill valve that operated seamlessly with water pressure, Mr. Schoepe opened a new chapter in the sanitary industry.

The iconic Fluidmaster logo - a heart - has symbolized dedication to water and innovation from the very beginning, embodying the "stop and go" philosophy that Mr. Schoepe embedded into the first Fluidmaster valve.

Growth Through Strategic Acquisitions

Fluidmaster reinforced its position in the European market through strategic acquisitions of brands such as WISA, SCHWAB, and LIV. This visionary step allowed us to expand and innovate while maintaining exceptional quality and global accessibility.

WISA - Tradition Since 1865

WISA, a Dutch brand with a rich history, has been delivering innovative sanitary solutions since 1865. Once renowned for cast iron cisterns, today it offers a wide range of products, including flushing systems, sanitary ceramics, and customizable cistern solutions. Joining the Fluidmaster family in 2016, WISA’s legacy enriches our portfolio.

SCHWAB - German Solutions Since 1911

The German brand SCHWAB excels in pioneering flushing systems and remains committed to research and development, ensuring premium quality. Part of the Fluidmaster group since 2014, SCHWAB has been integral to our leadership in sanitary solutions across Europe.

LIV - Slovenian Mastery Since 1954

Established in 1954, LIV is a renowned Slovenian brand specializing in innovative flushing solutions distinguished by practicality, durability, and outstanding design. LIV’s offerings include exposed and concealed cisterns, touchless flushing technology, and more. Joining Fluidmaster in 2014, LIV continues to strengthen our commitment to reliability and innovation.

Comprehensive Sanitary Solutions

Today, Fluidmaster unites high-quality brands - Fluidmaster, LIV, SCHWAB, and WISA - under a shared vision of innovation and sustainable water use. Our success is built on customer satisfaction and the continuous improvement of our products and services.

Our range includes concealed and exposed cisterns, smart sanitary solutions, sanitary ceramics, traps, toilet seats, fill and flush valves, touchless flushing systems, and much more.

Fluidmaster: A Vision and Values to Guide Us Forward

Our vision is to be the world’s leading provider of water management technologies, offering reliable solutions that promote responsible water usage in sanitary spaces.

With a global presence, Fluidmaster products are used by more than 80% of the world’s population. We share expertise at every level—from engineering, development, and quality control to logistics and customer support. Our worldwide sales and distribution locations ensure that customers receive the support they need when they need it.

Our Values: Collaboration, Reliability, Innovation, Integrity, and Family Bonds

Our story is built on values that we live by every day. We believe we are stronger together, always striving to collaborate, share knowledge, and create dependable solutions for our customers.

Fluidmaster is a family business that values honesty and passion, striving for improvement at every step. 

We work hard to carry these values forward, creating positive change in the communities and environments we serve.

The Future of Fluidmaster: Innovation and Sustainability

Fluidmaster is a pioneer of innovation in the sanitary industry. We are committed to continuous improvement, staying ahead of trends and advancements to ensure our products remain at the forefront of technology.

Fluidmaster products are now available in more than 90 countries, reaching over 80% of the world’s population. This reflects our global impact and dedication to top-tier quality. Fluidmaster’s story is one of passion, expertise, and remarkable heritage, built on sustainable solutions for responsible water management while meeting the highest standards of quality and safety.

Thank you for being part of our story! Together, we will continue to create sustainable, innovative, and high-quality solutions for the future.